This is a practical guide to turning complex development information into clear, credible and meaningful audience experiences. Your website has stories. Can people find them? Non-profit and development organisations produce a wealth of valuable content, from impact stories, programme updates, research, annual reports, videos, policy briefs and calls for action. Yet even the most compelling material...Continue reading
A useful AI assistant starts with clear instructions, reliable information and a well-defined purpose. You do not need to build everything in one prompt. In fact, configuring an assistant step by step makes it easier to identify gaps, correct mistakes and test whether it is ready to help real users. The sequence below can be...Continue reading
Take our free, three-minute audience check to reflect on your current approach to audience evidence, content, channels, touchpoints and measurement. You’ll receive a short readiness signal and suggested next steps. Note: The free check is a self-assessment, not audience research. It does not collect your answers or replace listening to the people your work is...Continue reading