No. It is a connected process for moving from understanding the context to learning from results. The methods depend on the decision, the evidence available, the audience, and the setting.
Not necessarily. Existing evidence, interviews, listening, observation, analytics or a mixed-method study may be more appropriate. We recommend surveys when they can answer the question and when the sample supports the claims the client needs to make.
No. Depending on the objective, audiences may include service users, communities, caregivers, partners, frontline workers, funders, policymakers, media and other people who influence decisions or access.
Yes. We can review digital channels alongside relevant offline touchpoints such as radio, print, meetings, partner networks, service points, SMS and interpersonal communication. Scope depends on the available evidence and the question.
Not by default. We first check what evidence and tools your organization already has. Paid platforms may be useful for specific listening, monitoring or relationship-management needs, but software does not replace audience research or interpretation. Any external platform cost is scoped separately.
We minimize collection and agree how information will be used, accessed, retained and protected before research begins. The approach is tailored to the project and client requirements. We do not ask people to share sensitive information unless it is necessary and there is an appropriate, safe process for handling it.
Timing depends on the number of audiences and locations, the methods, languages, access and review requirements. We confirm a schedule and client responsibilities during scoping.
Start with the decision you need to make
Tell us what you need to understand, who the communication needs to reach, and what decision is coming up. We’ll help you scope a useful next step through the Manjano Path.